Data is the lifeblood of business decision-making. Today’s customer expects the brand to take that data and use it to engage with them in real-time, requiring businesses to garner relevant data about their customer in a unique and personal way. Because this data is so important, the need to preserve and protect it is equally important. Despite this, “more than 53% of organizations surveyed revealed they do not conduct daily data back-ups.” Additionally, “47% of enterprises lost data in the cloud and had to restore their information from backups.” And the consequences are terrible for companies that cannot restore their data. It is estimated that 60% of companies that lose their data and are unable to recover it shut down after six months.
While data theft is among the top reasons for a business to back up its data, everyday occurrences are more likely to occur.
Equipment fails. People fail. Mistakes are made and data is corrupted. Once data is corrupted (or gone) there may be no way to get it back if there is no backup. Unrecoverable data has dire consequences.
- Hardware Failure
- Modern-day hardware is designed to withstand trauma, but even one glass of water can disrupt or destroy a piece of hardware that is vital to the IT infrastructure. You also have to consider natural disasters. Lighting, flooding, and other natural disasters can destroy hardware to the point that it is unrecoverable.
- Human Failure
- People can commit mistakes that violate the integrity of the data. In fact, 47% of errors are due to end-users. End-users can accidentally delete valuable information or add data that erroneously skews a specific dataset. Even with quality assurance programs and efficient processes, mistakes will happen. Without the ability to restore, there is absolutely no way to recover without having to do the same work over again.
As mentioned before, customers expect businesses to respond to them personally at any given moment. This means that customers expect access to information at any time, all the time. If there is a data loss, the resulting disruption will inherently be felt by the customer who, because of so many choices within the market, will happily move on. If the data loss is substantial enough or keeps occurring, it will negatively change the perception of the engagement and your brand (app, software, etc.). The difference between a company that has a backup and one that does not can be the difference between staying in business and going out of business.
The word “temporary” is a key theme. Physical devices used for data backup are subject to the same issues as any piece of hardware. Mistakes, natural disasters, cyber threats, and simple hardware failure can happen at any time.
This reality speaks to the value of backup data to the cloud, where such failures won’t occur or are unlikely to. Also, cloud backup provides simple solutions that make business data accessible anytime, anywhere, making this solution consistent with customer demand. While using the cloud to backup data is not without its issues, none of them compare with the aforementioned challenges of temporary storage.
Without reliable data, a business will fail. This hard truth should be enough to underline the importance of utilizing long-term solutions for data backup and recovery. Failure of equipment and misuse by people are just a few of issues that can disrupt a company, large or small. Businesses that are unable to recover their data will find new challenges in the wake of the disaster, changing the question from “Will we be able to recover our data?” to “Will we be able to recover?”